How many people know that their internet history is for sale? Seventy percent? Sixty percent? We didn't know. So we asked 500 people, across a variety of ages and demographics.
It turns out, less than ten percent of Americans are aware of the state of internet privacy legislation, much less that it's now legal for ISPs to sell your internet traffic without your consent.
When those same people found out, however, they got angry. They always asked two questions: "How do I fight this?" and, "How can I protect myself?" Usually, you have to show why a law is bad. This one, however, doesn't need any explanation.
(Unsurprisingly) it turns out that keeping up with politics is pretty hard, even when it affects you. Sometimes, especially when it affects you. So how could we cut through all this political noise?
How is this law different from other laws? If Ajit Pai slaughters Net Neutrality, we have an uphill battle protecting ourselves. If Congress prohibits the FTC from regulating internet pricing, well, all we can do is vote in a new Congress.
This bill rolled back a critical Obama era FCC regulation that treated ISPs as a public utility. Previously, this meant that ISPs were required to get your explicit consent before doing anything with your data.
Now, however, ISPs can sell your data to whomever they want, whenever they want, and they don't even have to notify you that it happened.
They may be required to remove you from data collection. But they are not required to make opting out easy. Comcast has already set up opt outs from targeted advertising, and it requires three separate opt outs across two different sign-ins. Additionally, they only claim to opt you out from "targeted advertising," and not selling your data or collecting it.
Data Privacy Made Easy
If you want you data protected as much as we do, their is one easy step you can take. We have built a service that opts you out of ISP data collection with a single button click. We actually go further than that:
1. We monitor ISP behavior to ensure that opt out requests are respected. If we find evidence that your privacy may be in danger, we take steps to notify you, and recommend options to protect yourself.
2. Half of the money we raise goes into a legal fund. That fund is then used to bankroll civil suits against ISP when they violate your privacy.
If you think your ISP has violated your privacy, and we think you might have a case, we will bankroll your suit. Our team will also handle all the legal legwork of filing, finding attorneys, and navigating the complexities of a civil case with no cost to you. If you win, we take a small contingency fee to help maintain the fund.
If you want to protect your data from the prying eyes and hands of the ISP, protect yourself with just a few clicks. When ISPs try to encroach on your rights, you need to fight back immediately, and fight back hard.